The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other.
But here’s the thing: The social media space has also become so oversaturated and competitive that it can be a real challenge to make your business stand out. That’s why creating engaging social media content matters so much if you want your brand to flourish on social channels.
To help you out, we’ve gathered the five best tools to help you create content that will draw your audience’s attention and engage them well enough to stay loyal to your brand.
The first thing the readers of your social media posts will see is the headline. It’s a bait in a way, which helps convince a person to keep reading your message. So, if you notice the bounce rate of your posts increasing, there’s a big chance the headline is to blame.
If you see that your posts are underperforming because of the headline, try CoSchedule’s Headline Analyzer. All you need to do is insert the caption you want to use and generate a report, which will look similar to this:
In this report, you will get a set of suggestions on how to optimize your headline, which parts to rephrase, and which keywords to use to increase your post’s visibility not just in social media but in search engines as well.
Note: You need to register to get access to this tool.
If your brand operates on an international market and you have a significant number of followers, there’s a chance that a big chunk of them uses different languages to browse social media.
For instance, in the image below, you can see that even though the audience is mainly comprised of English-speaking people, there is still a large group of individuals speaking a wide variety of languages, from Polish to Greek:
So, how can you keep all those people engaged?
You need to write posts not only in English but in other languages your followers speak as well, and Preply can help you with it. This is a platform uniting native speakers from around the world who teach different languages and can also help you translate your text.
For instance, if a big portion of your audience is from France, you can find a tutor of conversational French to help make your post look and sound more natural. The same can be done for any other language.
Note: You don’t have to follow this approach for every single language your followers speak. However, if a particular language group is almost as large as the number of your English-speaking followers, make sure to duplicate posts in their mother tongue for more engagement.
Once a simple graphic design tool, Canva has grown into something bigger with the evolution of social media. It now includes a wide variety of templates, among which you will find ready-to-use:
- Instagram posts and Stories
- Facebook posts
For instance, if you choose to make an Instagram post, Canva will redirect you to the editor and offer various templates to pick from if you don’t have experience in graphic design:
Note: Canva allows you to use some of its templates for free, but their number is limited. If you want to get access to a wider variety of options, you need to purchase a Premium subscription.
These two tools play an important role in making engaging social media content primarily because they help you create spotless, mistake-free, readable posts. Let’s review each of them separately.
First, Grammarly’s main task is to check your text for grammatical, punctuation, and stylistic mistakes. Overall, it evaluates the correctness, clarity, engagement, and delivery (how well your text shares the message with your audience) — everything you need to help draw the reader’s attention.
You can also check your post for plagiarism — it highlights all the parts in the text that may be plagiarized:
Note: Some of the features, like Plagiarism Check, Delivery, and Engagement, are only accessible to users with a Premium subscription.
If Grammarly shows that your text is mistake-free, you can jump over to the Hemingway App to grade your text’s readability. The resource checks your post for the overuse of adverbs, passive voice, and overcomplicated phrases and sentences:
Good news! Hemingway is free to use, and you can edit your text right there in the editor until the readability grade is fit for your audience.
Finally, you can’t underestimate the role of hashtags if you want to boost the engagement of your social media posts. Essentially, hashtags create pathways for more people to find your content and check it out. They can also help you get on the Trending page. Even if you run social media for the industrial sector, hashtags are a must to help make your posts more discoverable.
But how can you know that a hashtag is relevant?
You need to do some digging through Internet data, which can take a lot of time. Luckily, Hashtag Tracker by Brand Mentions can do it for you in just a few minutes.
Essentially, all you need to do is insert your hashtag and generate a report. We’ve picked #ukraine for our post:
The report provides an overview of a hashtag’s performance over the past seven days and includes:
- Related hashtags
If you sign up for Brand Mentions, you can also get sentiment analysis. Overall, this tool summarizes data from all keywords related to this hashtag and picks mentions from online blogs, newspapers, and social media platforms. It’s a truly invaluable tool if you want to make your social media content more engaging.
The Right Tools Really Help Create More Engaging Social Media Content
Creating posts for social media can be a daunting task, especially considering how many of them you need per month. However, if you are equipped with the right tools, the whole process will get much easier.
The tools we shared with you help create captivating headlines, make sure all of your followers remain engaged, allow you to craft visuals, write mistake-free and readable text, and find hashtags that boost your post’s performance. Hopefully, our picks will help you create truly engaging content that will help you grow your social media audience.