As with all good marketing, an effective email marketing strategy boils down to knowing your audience. With industrial marketing, you’re often talking to engineers, who play a vital role in any purchasing decision pertaining to technical products or services. To better understand this critical audience — and how to create an effective email marketing strategy… Read more »
Author: Amber Cooleen
Amber Cooleen is Senior Director, Audience Development for IEEE GlobalSpec. She oversees branding, editorial management, thought leadership, social media, and other corporate marketing initiatives.
SUBSCRIBESign up to receive the latest B2B marketing insights and articles in your inbox.