Author: Frank Hamilton




Author Posts

Content That Converts: How to Turn Readers into Buyers

Content marketing works. So why isn't yours? Use these tips to improve your chances of success.

Why is it that more B2B companies don’t publish content that converts readers into buyers? According to Marketing Charts, content is one of the most important things in the B2B marketers arsenal — per their analysis, 52% of B2B customers claim that they are “definitely” more likely to buy from a brand after reading their… Read more »

A Quick Guide to Creating an SEO Backlink Strategy That Works

Backlinks matter. But how do you get them? Here are some tried-and-true tips to improve your link profile.

Everyone in the SEO world knows now that a backlink strategy is crucial. Backlinks are power. And yes, SEO specialists release lists of link building strategies nearly every day. Still, it is hard to define whether a particular backlink recommendation will work for you until you try it. This article does something a little different…. Read more »

Why You Need a Content Marketing Sales Funnel

Make your approach to content marketing — and sales — more effective with this important tool.

According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »