Author: Frank Hamilton




Author Posts

Why You Need a Content Marketing Sales Funnel

Make your approach to content marketing — and sales — more effective with this important tool.

According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »