No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time. That means that creating an… Read more »
How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List
Email performance plateaued? Pay some attention to those disengaged subscribers — in the right way.