Author: Indiana Lee




Author Posts

Business Longevity and Industrial Marketing

How do your marketing efforts intersect with other core business functions? Time to think about it.

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment. That’s… Read more »

Marketing Your Industrial Business as Sustainable — Honesty or Greenwashing?

Trying to develop a sustainability message? Don't get caught in the pitfall of greenwashing.

How do you take an approach to marketing your industrial company that reflects an authentic commitment to sustainability vs. inauthentic greenwashing? As the debate about climate change heats up, the pressure is on to answer this question. The climate crisis has gained more public exposure this year than ever before. The recent Climate Change Conference… Read more »