Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by… Read more »
3 Principles for Creating an Effective B2B Content Strategy
Know your audience, create unique content — and don't ever forget about the effectiveness of email
