Author: Joey Strawn




Author Posts

Industrial Digital Marketing Roundup

Smart machines and the Internet of Things promise an age of digital convergence. Are you ready?

“Machines take me by surprise with great frequency.” —Alan Turing Alan Turing has been getting a lot of attention lately. From being portrayed by Benedict Cumberbatch in an Oscar-nominated film about his life and work to the increased interest in researching and creating “superintelligence,” an evolution of Turing’s theories about artificial intelligence and an area… Read more »

The Roots of Industrial Chic

Some of today's hippest real estate is industrial. Let's take a moment to acknowledge its history.

Stemming from efficiency and safety, industrial architecture has always been functional, only recently becoming iconic. Once forgotten or abandoned, factories and warehouse are now finding new life as industrial spaces have become in-demand locations for modern dwellings and events. But as popular as “industrial chic” may be today, this trend began years ago. Today, the… Read more »

Industrial Digital Marketing Roundup

The Google algorithm update and Apple Watch, plus more trends affecting industrial marketing.

We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »

Rebranding Industrial Marketer

Industrial Marketer needed a new look. Our lead designer explains why we did what we did.

Take a deep breath. Do you feel that? That’s breathing room. That’s whitespace and organization. That’s the new Industrial Marketer. And I’m Beth Joseph, the designer responsible for the new look and feel you’re experiencing. Thanks for visiting our site. I wanted to take this opportunity to tell you a little bit about how we… Read more »

Why B2Bs Should Love LinkedIn Lead Generation

LinkedIn's Lead Accelerator and display network promise big gains for B2B lead generation.

If you are a B2B company or work in B2B marketing, you know how important a focus on lead generation is to any marketing plan. Other industries have the luxury of emphasizing “vanity metrics” such as how many fans they have or if their website traffic went up, but all B2Bs know that if those… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

It’s a new year and time to look at the newest trends in digital marketing for 2015! With every new year comes new projections and predictions about what the “hottest” and “niftiest” digital marketing trends are going to be, but with niche markets, such as industrial B2B (business to business), it’s not that easy to… Read more »

Remarketing Ads: The Little Sisters of the Internet

We've all succumbed to remarketing ads. Now it's time to make them work for us.

“Just because you’re paranoid doesn’t mean they aren’t following you.” —Joseph Heller You’ve heard the term and, whether you know it or not, you’re very aware of what it is and how it works. You may refer to it as “retargeting” or “those ads that follow me around the Internet like my little sister.” Despite… Read more »

Tools of the Trade: Industrial Directories

Most industrial directories offer free listings. Take advantage of them.

If you work in the industrial sector (and even if you don’t), you know how important it is to give the right people the right tools so they can maximize their productivity and profitability. This truth is apparent in the B2B digital marketing world as well. In this quarterly column, we look at important tools… Read more »