Joey Strawn is Inbound Marketing Director at INDUSTRIAL, a co-host of the Industrial Marketer podcast, and a forward-thinking social media and game strategist who loves helping companies explore and understand digital marketing.
“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »
Sometimes it’s difficult to keep up with what’s going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries, such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues so… Read more »
Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »
Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »
Do you trust me? Better yet, do your customers trust you? Even more importantly do you know the elements important for building customer trust? Trust is an issue approached and researched every year in the Edelman Trust Barometer and it’s one report that never goes unread in this office. To truly understand how to communicate with people and… Read more »
Do you remember the scene in Jerry Maguire when he has his epiphany and wrote his “Mission Statement” for the future of his business and owning his industry’s brand stories? I would hope you do because it pretty much starts the movie and sets the entire story in motion, but just in case you’ve forgotten, here’s… Read more »
Google has a reputation for rolling out far-reaching changes at a moment’s notice. Today, it was announced that Google is merging its Google Places pages with their new Google+ Local initiative. While this move adds benefits and options for consumers and G+ users, it creates a lot of new potential challenges for Google Places Page and Google+ Business Page administrators.
