Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing. Whether you’re in retail, manufacturing, software, or any other industry, knowledge is power. Sales reps can only go so far… Read more »
Author: Michael Farino
Michael Farino, Founder of New Era Communications is a proven strategic marketing and communications executive with over 10 years of experience in lifestyle, entertainment and technology sectors, in both domestic and international settings. His company caters to high-tech computing hardware and software B2B and B2C companies that sell to government agencies.