Author: Paul Fraser




Author Posts

6 Ways to Run Google Ads for B2B Lead Generation

Are Google Ads worth the investment for B2B lead generation? It depends on how you leverage them.

How can Google ads help generate targeted B2B leads?  Lead generation is one of the most challenging parts of running a B2B business. Another big issue is running successful B2B marketing campaigns that bring more sales and conversions. However, due to the longer sales cycle, you need to be persistent and patient with your B2B… Read more »