The B2B buying process usually involves multiple stages over long time periods. In fact, there are purchases that can take a year or more. Unlike B2C buying, business-to-business buying isn’t generally a single-person process. A team of people analyze the potential purchase, and in some cases, a top-level person will be the one to call… Read more »
How the B2B Buying Process Works
Understand the main stages and the key factors that influence B2B decision making
