Author: Shannon Flynn




Author Posts

Are You Engaged in Substantive Marketing?

Your leaders might say they believe in marketing, but is their support more than symbolic?

Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B. Charles Ames, which was first published in July 1970, in which Ames argues that industrial firms have not made the commitment to substantive marketing… Read more »

5 Digital Marketing Tips for Independent Contractors Who Work for Manufacturers

To succeed, you need to up your game. Here are a few practical suggestions to improve your profile.

Independent contractors who work for manufacturing companies used to depend on attending trade shows and networking events. There is an easier way to take your business to the next level, though. Digital marketing is the key to connecting with more potential customers and clients than ever before while generating additional leads and brand awareness along… Read more »

The Power of Ethical Marketing for Manufacturers

Buyers care about environmental and social issues. Meet them on this level with ethical marketing.

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, manufacturing marketing has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables more… Read more »

5 Ways to Maximize a Manufacturer’s Marketing Funnel

What's the best way to turn a lead into a client? Your marketing funnel can show you.

A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will… Read more »