Author: Virginia Roberson




Author Posts

How to Avoid a Business Culture Clash With Your Marketing Agency

If you're hiring a marketing agency, you should get along. Use these techniques to ensure a good fit.

How bad can a business culture clash be between a client and their marketing agency? Well, it can actually make or break the relationship — one that you, as someone who needs marketing agency support, definitely want to be successful. We all know that culture is more than skin deep, even when it comes to the… Read more »

How to Get the Most ROI From Your B2B Marketing Agency

Need marketing that delivers real business results? Use these tips to manage your agency partner.

Let’s say you’re engaged in a search to find a new B2B marketing agency. After narrowing down your list, you’ve discovered a few that seem to have the right portfolio and list of services . But how can you be sure which one will deliver the best return on your investment? And then, once you’ve… Read more »

Busting Common Manufacturer Marketing Myths

As manufacturers take their marketing digital, misconceptions abound. Time to set them right.

According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on trade shows, in spite of a recent drop in trade show leads by over 50 percent. But while trade shows and word-of-mouth are still highly regarded by manufacturers for marketing their capabilities and services, it… Read more »

Social Media Use in the Industrial Sector

It doesn't generate the most leads but it's all pervasive. Keep it in your mix for these reasons.

Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last year, up 366 million over last year. So with almost half of the world’s population spending over two hours surfing social channels every day, how many industrials are joining the mix? And most importantly,… Read more »

Finding the Right Industrial Marketing Agency

An agency partnership is a big commitment. You don't want to get this one wrong.

Finding an industrial marketing agency that understands your specific industry challenges can be a daunting task — especially if you’ve never worked with an agency before. Before you start your search, you may want to compile a list of questions to test any potential partner’s ability to address your pain points, such as: Do they… Read more »