An excellent logo design can be the wind beneath your brand’s wings. If done right, logos have the ability to become iconic symbols in the culture. Mix a memorable design with a strong product and you have yourself a legendary combination in the likes of Coca-Cola or Nike. A specific design can act more than… Read more »
How do you take an approach to marketing your industrial company that reflects an authentic commitment to sustainability vs. inauthentic greenwashing? As the debate about climate change heats up, the pressure is on to answer this question. The climate crisis has gained more public exposure this year than ever before. The recent Climate Change Conference… Read more »
The past two years have tested the resolve of the industrial sector with disruptions we could never have imagined. It feels like the global pandemic arrived and someone hit the hyper-speed button on the pace of change. So as we approach the holiday season, Industrial Marketer podcast co-hosts Joey Strawn and Nels Jensen take a… Read more »
Great customer service is important whether you’re running a B2C or a B2B company. However, just like there is a difference between industrial marketing and consumer marketing, how you deliver customer service significantly varies when you are talking about B2B customer service vs. B2C customer service. B2C companies offer products and services directly to consumers,… Read more »
Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, manufacturing marketing has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables more… Read more »
A lot has been said about manufacturing trends caused by the fourth industrial revolution’s focus on technology. It has provided manufacturers with opportunities to use modern methods and tools throughout the manufacturing process, which increase production capacity, reduce operational costs, and help deliver exceptional service to their customers. As marketers, we don’t necessarily work directly… Read more »
The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective B2B sales enablement does more than align the marketing and sales teams. It ensures that a cohesive, persuasive message is presented to industrial buyers… Read more »
Let’s say you’re engaged in a search to find a new B2B marketing agency. After narrowing down your list, you’ve discovered a few that seem to have the right portfolio and list of services . But how can you be sure which one will deliver the best return on your investment? And then, once you’ve… Read more »
