Posts Categorized: Culture

Why Manufacturing Day Needed Responsive Design

Using a responsive website to connect with multiple audiences.

Last year, I worked on a marketing campaign to promote Manufacturing Day, which is an annual occasion in October when manufacturers across the United States open their doors and show people in their communities what modern manufacturing really looks like. This year (2014), Manufacturing Day falls on October 3. One of the key projects for… Read more »

Marketing Automation Platforms Compared

A fair comparison of some of the big brands in marketing automation.

Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »

Marketing Solutions for the Skilled Labor Gap

Find the workers you need right now with a marketing campaign.

Italian gun manufacturer Beretta recently announced plans to open a $45 million manufacturing plant in Middle Tennessee. This development will bring 300 new manufacturing jobs to the area — a major success for Tennessee Governor Bill Haslam’s workforce development efforts. Beretta isn’t the only one hiring. A recent survey from Boston Consulting Group revealed that… Read more »