Throughout the last few years, I’ve heard a lot of “Why do I need to hire a marketing agency?” Not surprisingly, I hear this primarily from industrial companies. Traditionally, industrials are focused on old-school methods of sales and marketing such as trade shows and the occasional print ad. If it ain’t broke, why fix it… Read more »
As an industrial business, chances are you probably don’t consider social media an essential part of your digital marketing strategy. Many industrials shy away from social media because it can be time consuming without delivering an immediately evident, tangible return. While social media may not be a leading source of potential clients, there are a number… Read more »
With all the buzz about economic recovery in the U.S. and the role that manufacturing has played in that rebound, it’s no wonder that the reinvented image of modern manufacturing has started to become a focus for advertising. This week, manufacturing makes it to the big game with three Super Bowl ads that draw our… Read more »
When it comes to SEO, having the right tools to simplify digital marketing efforts is essential. From identifying site issues to tracking keyword rankings, great SEO tools can save time, identify opportunities, and streamline reporting. In this post, we’ll explore three helpful platforms and discuss the features we find most useful for digital marketing and… Read more »
Imagine: You find someone you’d like to connect with on LinkedIn. You email them to ask if you can “pick their brain.” A coffee date is set. You’ve just become part of the phenomenon that’s taking over industrial sales: Zombie Coffee. This no-frills networking strategy fueled by a lethal combination of LinkedIn, caffeine, and brain… Read more »
Earlier this year, Google began publishing content about profit-driven marketing on its “think with Google” site. For Google, recasting marketing in terms of profit is specifically about changing how marketers think about their search advertising spend. While it’s important to take heed of the world’s leading search engine’s official position on search marketing spending strategy,… Read more »
We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »
Last year, I worked on a marketing campaign to promote Manufacturing Day, which is an annual occasion in October when manufacturers across the United States open their doors and show people in their communities what modern manufacturing really looks like. This year (2014), Manufacturing Day falls on October 3. One of the key projects for… Read more »
