Posts Categorized: Culture

10 Negotiating Tips to Get the Most from Vendors

Ever wondered if you could have gotten a better deal? Use these tips and stop second guessing.

We could all learn a thing or two about negotiation from Princess Leia. And JFK, too. Actress Carrie Fisher once wisely remarked: “Everything is negotiable. Whether or not the negotiation is easy is another thing.” Negotiating with vendors is something of an art form, something of a science. And indeed, it’s almost always a testing… Read more »

The 10 Best Industrial Websites

There's a lot to learn from these industrial leaders and their online presences.

A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »

How to Win at Online Truck Driver Recruiting

Take charge of your staffing needs with these three pillars of a digital recruitment strategy.

If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »

XML Feeds for Online Recruitment Campaigns

Promote hundreds of jobs across the Web by using XML feeds to distribute your job listings.

For industries that need a constant stream of new job applicants, such as logistics, job recruitment campaigns involve posting hundreds of jobs to dozens of job boards. Sounds like quite the ongoing project, right? Well yes, but fortunately you can automate things using XML feeds. XML feeds are commonly used by job-search websites, such as Indeed, Monster,… Read more »

How to Get the Most Out of Your Marketing Agency

What you get depends a lot on what you give. Here's how to maximize your agency relationship.

You’re in love. You met over coffee and you’ve progressed from lunch meetings to quality time spent at each other’s places. You’ve learned about each other’s past. You’ve shared your goals. Rose colored glasses firmly in place, you commit, sign some paperwork, and together take that leap of faith that signals both parties’ mutual commitment… Read more »

Why I Love Trello

Here are four ways this simple app based on kanban can make your life better. Seriously.

Man, I love Trello. It’s a free, easy-to-use, collaborative, and highly visual tool with more than 10 million users around the world. I use it to help organize both my personal and professional life, and I evangelize about it often. Co-workers say I have a crush — they even teased me at the annual holiday party… Read more »

5 Ways Homepage Design Has Changed

The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.

Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »

Why Star Wars Is Industrial

Ask yourself: Would the Force be so pervasive without plastic injection molding?

At first glance, there doesn’t seem to be much that’s industrial about Star Wars. The story takes place a long time ago in a galaxy far, far away and we rarely see anyone — or anything — producing anything or worrying about how to move goods through the supply chain (other than perhaps Han Solo’s smuggling… Read more »