We can assume you starting 2021 with a slightly different industrial marketing plan from a year ago. Really, what hasn’t changed in the industrial marketing ecosystem?
The pandemic has thrown us many curveballs and put up many roadblocks. In our latest podcast episode, we discuss which trends that emerged from the many disruptions in 2020 will have staying power into 2021. Here’s a hint: We are not reverting to pre-pandemic approaches to industrial marketing.
Here’s a great example: trade shows. No, trade shows are not dead. They will be back. But trade shows will be different. Manufacturers realize prospects will have done much more research before showing up at a trade show, so building up product content is essential. And the power of video is such that trade shows themselves will be incorporating more virtual and video elements.
Listen to the Episode
Here’s the episode of the Industrial Marketer podcast, where we cover the industrial marketing trends that will have staying power in 2021.
Some of Our Favorite Sources for Industrial Marketing Trends
Here are must-reads from Joey and Nels — the co-hosts of the Industrial Marketing podcast. Bookmark these sites to stay on top of industrial marketing trends and the manufacturing world.
Joey’s suggestions for digital marketing tips:
Nels’ suggestions for learning about the industrial sectors:
- The Z Axis column from Modern Machine Shop Editor-in-Chief Peter Zelinski
- Globalspec’s Marketing Maven blog
- Gardner Business Media’s Marketing Blog
Be Sure to Subscribe to the Industrial Marketer Podcast
The Industrial Marketer podcast will come to you twice a month. To subscribe, visit our Buzzsprout show page and select your podcast platform of choice.
And if you have any ideas for topics you’d like covered on the podcast — or this site — make sure to leave a comment and we’ll see what we can do!