Manufacturing — The Super Bowl Commercial

What's different about 2015 Super Bowl commercials? An emphasis on manufacturing.

With all the buzz about economic recovery in the U.S. and the role that manufacturing has played in that rebound, it’s no wonder that the reinvented image of modern manufacturing has started to become a focus for advertising. This week, manufacturing makes it to the big game with three Super Bowl ads that draw our… Read more »

Industrial Digital Marketing Roundup

The latest trends that could affect your digital marketing program.

It’s a new year and time to look at the newest trends in digital marketing for 2015! With every new year comes new projections and predictions about what the “hottest” and “niftiest” digital marketing trends are going to be, but with niche markets, such as industrial B2B (business to business), it’s not that easy to… Read more »

Remarketing Ads: The Little Sisters of the Internet

We've all succumbed to remarketing ads. Now it's time to make them work for us.

“Just because you’re paranoid doesn’t mean they aren’t following you.” —Joseph Heller You’ve heard the term and, whether you know it or not, you’re very aware of what it is and how it works. You may refer to it as “retargeting” or “those ads that follow me around the Internet like my little sister.” Despite… Read more »

3 Easy Ways to Speed up Your Website

Hate it when a site loads slowly? Hate it more when your site loads slowly? You need this.

In 2010, Google announced that site speed affects search rankings. If your site loads slowly, it will rank lower in search results. That alone should be enough to get you thinking about speeding up your site. Research by Akamai Technologies, Inc. (2009) reinforces Google’s assertion. Akamai’s study measured users’ patience with site loading. The results… Read more »

The Top 3 SEO Tools for Business

Make SEO a lot less mysterious with these useful tools and simple suggestions.

When it comes to SEO, having the right tools to simplify digital marketing efforts is essential. From identifying site issues to tracking keyword rankings, great SEO tools can save time, identify opportunities, and streamline reporting. In this post, we’ll explore three helpful platforms and discuss the features we find most useful for digital marketing and… Read more »

5 Benefits of Social Media for Industrials

You spend a lot of time on social media. So do your customers. It's time to put two and two together.

You work at an industrial business. You’re curious about how social media can help you market. You’ve probably asked about it in the past and been bombarded with off-the charts adoption stats such as 1.23 billion monthly active users on Facebook. Or the fact that Americans spend an average of 37 minutes per day on social… Read more »

Tools of the Trade: Industrial Directories

Most industrial directories offer free listings. Take advantage of them.

If you work in the industrial sector (and even if you don’t), you know how important it is to give the right people the right tools so they can maximize their productivity and profitability. This truth is apparent in the B2B digital marketing world as well. In this quarterly column, we look at important tools… Read more »

7 Reasons Industrials Need Email Marketing

If you aren't doing it, you should be. Here's why.

A manufacturer and a distributor walk into a bar. The bartender looks up and says, “Do your customers have email addresses?” They both respond, “Of course! Everyone has email!” Then the bartender says, “When was the last time you emailed your customers?” The manufacturer and the distributor both laugh and say, “Ha, yeah. We’ve been… Read more »