One day last week, I was starving and trying to find a place to eat. I stepped into a local diner I’d never been in before and looked over their laminated menu populated with blurred, unappetizing photos of their entrees, most likely shot by the owner on his iPhone. It felt lazy, uninspired, and careless. Next… Read more »
The 10 Best Industrial Logos
Industrial logos are all around us. Every day, these logos impact us somehow, whether it’s when we drive down a busy street and are surrounded by company and business identities or when we surf the Internet, viewing various industrial websites or advertisements. By definition, a logo is a symbol or other design adopted by an organization… Read more »
E-Commerce Platforms for Industrial Supply
There are a lot of e-commerce platforms available and it can be hard for business owners in the industrial sector to figure out what’s right for them. Many industrials are B2B, whereas most e-commerce platforms are tailored specifically for the needs of B2C retailers and fail to provide support for the needs of B2Bs —… Read more »
5 Ways to Improve Your Online Industrial Supply Catalog
If you take the idea of online industrial supply seriously and have made an investment in an e-commerce website, you definitely want to get the most for your money. There’s a lot of potential, but it’s also incredibly competitive. For one, many smaller industrial distributors and OEMs that have decided to take the plunge have… Read more »
Industrial Digital Marketing Roundup
“The inventor gives to the world creations which are palpable, which live and work.” —Nikola Tesla We talk about technology a lot in the Industrial Digital Marketing Roundup — and with good reason. When it comes to advancements in how we do business as industrials, inventions and the merging of life with technology take center… Read more »
10 Negotiating Tips to Get the Most from Vendors
We could all learn a thing or two about negotiation from Princess Leia. And JFK, too. Actress Carrie Fisher once wisely remarked: “Everything is negotiable. Whether or not the negotiation is easy is another thing.” Negotiating with vendors is something of an art form, something of a science. And indeed, it’s almost always a testing… Read more »
Product Life-Cycle Marketing from Start to Finish
A popular and instrumental industrial process for the past three decades, product life-cycle management (PLM) has brought continuity and surging revenues to more than a few sluggish industries. This major breakthrough was initiated in 1985 by American Motors Corporation, which sought to ramp up its production in order to throw their hat in the ring… Read more »
The 10 Best Industrial Websites
A strong industrial website is important for setting the tone with your customers, regardless of your industry vertical. Long gone are the days when you could get by with a sub-par industrial website. Everything from the look of the site to the messaging to — most importantly — the site’s ability to convert your visitors into prospects… Read more »