4 Ways to Make B2B Customer Service Better

Customers may come to you for your solutions. But customer service will keep them coming back.

Great customer service is important whether you’re running a B2C or a B2B company. However, just like there is a difference between industrial marketing and consumer marketing, how you deliver customer service significantly varies when you are talking about B2B customer service vs. B2C customer service. B2C companies offer products and services directly to consumers,… Read more »

Marketing Metrics That Matter for Manufacturers

You may have lots of data flowing, but does it cohere? Connect the dots to get at what matters.

The growing segmentation of digital media consumption makes it more important for manufacturers to be able to define marketing metrics that matter by cross-tracking data points in order to gain actionable insights into their marketing initiatives. Data can be overwhelming, and marketing technology is collecting more data than ever. In the latest episode of the… Read more »

The Power of Ethical Marketing for Manufacturers

Buyers care about environmental and social issues. Meet them on this level with ethical marketing.

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables… Read more »

How Industrial Distributors Can Set Themselves Apart

Talking about product selection, availability, speed and service? So is everyone else. Time to be different.

Many industrial distributors are dealing with the reality that digital is becoming the dominant sales channel. So while the core distribution functions of product selection, availability and delivery have not changed, how customers vet their distributors has.  In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how an industrial distributor… Read more »

Content That Converts: How to Turn Readers into Buyers

Content marketing works. So why isn't yours? Use these tips to improve your chances of success.

Why is it that more B2B companies don’t publish content that converts readers into buyers? According to Marketing Charts, content is one of the most important things in the B2B marketers arsenal — per their analysis, 52% of B2B customers claim that they are “definitely” more likely to buy from a brand after reading their… Read more »

7 Signs Your Manufacturing Website Is Out of Date

Something not feel right with your site? Look for these symptoms to diagnose the problem.

Have you given your manufacturing website much thought lately? You should. Gone are the days when simply having a website was the goal for every business owner when it came to an online presence. These days, creating a website for your manufacturing company is only half the battle. Website visitors expect more than that. In… Read more »

A Roadmap to Creating a Successful Industrial Marketing Strategy

Do you know what you are trying to achieve? Define success first; the rest flows from there.

Successfully navigating the complex B2B buying process depends on a solid industrial marketing strategy, which can be created using a flexible core process that answers some fundamental questions. In the latest episode of the Industrial Marketer podcast, co-hosts Joey and Nels discuss how a successful industrial marketing strategy begins at the intersection of your company’s… Read more »

Do Manufacturing Companies Using Social Media Need to Be on Instagram?

When you look at the stats — and see who's already there — this questions becomes a lot more serious.

Even for many manufacturing companies using social media, the thought of adding a platform that is as visual and aesthetically demanding as Instagram is daunting. However, before you dismiss this idea completely, you may want to reconsider the reasons you’re using social media in the first place, which should ultimately ladder up to the only… Read more »