“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »
If you’re engaged in B2B lead-generation-focused marketing and you’ve got a limited marketing budget, you’re probably trying to decide how to allocate your funds so that you can get the most qualified leads. One of the main criteria for making this decision is the conversion rate for each marketing channel you have under consideration. What… Read more »
In 1995, Clifford Stoll wrote an article in Newsweek where he stated that all the hype about the Internet was essentially a fad. Talk about a swing and miss. Granted, the Internet was still in its infancy. But twenty years later, the Internet is a crucial part of our lives and our reliance on it… Read more »
Whether it be a remote cabin in the woods, a research facility in Antarctica, ghost towns, cornfields, or cemeteries, film settings are as important as their characters for they have the capacity to convey feelings of dread and tension or to server as the basis for creating places never before imagined. Industrial locations have been favorite choices for… Read more »
If you came here looking for a rule-of-thumb recommendation for setting a B2B marketing budget based on revenue, that’s easy — you should budget between two to seven percent of your previous years’ sales. Feels a little arbitrary, right? That’s because it is. Alternatively, you could base your figure on what others are allocating for their B2B marketing budgets…. Read more »
“Come together, right now.” —John Lennon It’s a demonstration I’m sure you’ve seen: a presenter holds up one stick and has a volunteer show how easy it is to break that stick in half. Then, the presenter holds up a bundle of 20–25 of the same-sized sticks and asks the volunteer to break that in half… Read more »
Ghost traffic (or phantom traffic) is fake traffic and data, particularly referrals, that hackers insert into your Google Analytics dashboard in order to get you to visit their (the hackers’) websites. In this article, we’ll look at how Google Analytics works, how hackers exploit it to insert malicious ghost traffic, and what you can do… Read more »
Industrials have been notoriously slow to move into the digital world and Customer Relations Management (CRM) software is an important piece of the puzzle that continues to puzzle most. In the U.S., 97% of the Fortune 500 B2Bs use a CRM system. But you don’t have to be a $500-million enterprise to use a CRM. Advances… Read more »
