Industrial Marketing Superpower Secrets Revealed!

These softwares and strategies are making progressive industrial marketers superhuman.

Faster than a speeding email! More powerful than a search engine! Able to leap the competition in a single inbound! Look up into the cloud! It’s a run of B2B marketing automation and sales intelligence platforms that are enabling industrial marketing and sales professionals to see more, know more, and convert more business than ever… Read more »

E-Commerce Onsite SEO for Product & Product Category Pages

Here's how to optimize your e-commerce site's product and product category pages for SEO.

Editor’s note: This post was originally published on November 20, 2013 and has been revised and updated for accuracy. A website that can’t be found with a search engine can’t be viewed by a large number of potential users. In the case of an e-commerce website, that means no products viewed and nothing purchased. One… Read more »

Why Offsite Duplicate Content Is Killing Your E-Commerce SEO

Use manufacturer-supplied content on your site? Offsite duplicate content may be holding you back.

You’ve created an online catalog with the intention of being discoverable online. The manufacturers you represent have all provided you with product descriptions and product data. Your content management system was designed for e-commerce. You did everything right, but yet you’re not getting customers. What’s happening? Duplicate content is happening. Duplicate content can wreak havoc on… Read more »

Industrial Digital Marketing Roundup

The Google algorithm update and Apple Watch, plus more trends affecting industrial marketing.

We’re just four months in and 2015 has already brought us some important trends and technology that could affect industrial digital marketing. With every significant change or technological advance come new projections and predictions about what the “hottest” and “niftiest” digital marketing trends will be. But with niche markets, such as industrial B2B (business-to-business) marketing,… Read more »

Google Says Industrials Need Mobile-Friendly Websites

Your customers want you to have a mobile-friendly website. Now Google does, too.

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »

3 Industrial E-Commerce Leaders

AmazonSupply, Fastenal, and Grainger make billions online. What do they know that you don't?

Industrial e-commerce is growing exponentially. For one, you have the growth of the e-commerce industry, which is backed by industrial facilities such as warehouses and fulfillment centers. The Urban Land Institute projects that 30 percent of all retail shopping will happen online by 2025, which has contributed to a boom in warehouse construction across the… Read more »

Why Show Industrial Pricing Online?

What's the big deal about pricing on your website? It's the #1 piece of information users want.

Imagine if grocery stores didn’t display pricing. You’d be outraged if Kroger forced you to request a quote on bread and milk. Likewise, it would leave a bad taste in your mouth if an electrician didn’t give you an estimate for rewiring your kitchen. You’d never hire him or her to do the work. That’s… Read more »

Improving Search Engine Results with Structured Data Markup

Everyone wants click-throughs for those search engine results. Here's a way to get them.

Making your search results stand out from others can be a big advantage for B2B industrial websites (and all sites really). Many do this by running paid search engine marketing campaigns. But there is also an unpaid, straightforward way to improve the look of all of your organic results that can have more wide-reaching benefits… Read more »