There are two main strategies for making a website mobile-ready: adaptive design and responsive design. In most cases, a responsive website will the best fit for B2B businesses. But for those who want to create mobile experiences that are significantly different than those provided by standard desktop websites, or for those who have a client… Read more »
Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »
Industrial clients often ask us, “Is a responsive website worth the extra development cost?” We remind them their website isn’t just for them, it’s for their customers — and customers often start the buying process on tablets or smartphones. Note: If you’re unfamiliar with responsive web design and how it works, please check out Don’t… Read more »
Recently, there has been a lot of discussion in the B2B marketing world about lead nurturing. The basic idea is to develop communications programs that issue content addressing customers’ informational needs at key moments during their journeys toward making purchases. Essentially, lead nurturing is an evolution of permission-based marketing that rigorously maps out personas and… Read more »
Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »
Italian gun manufacturer Beretta recently announced plans to open a $45 million manufacturing plant in Middle Tennessee. This development will bring 300 new manufacturing jobs to the area — a major success for Tennessee Governor Bill Haslam’s workforce development efforts. Beretta isn’t the only one hiring. A recent survey from Boston Consulting Group revealed that… Read more »
According to the IHS GlobalSpec “2013 Trends in Industrial Marketing” report, 54 percent of industrial marketers spent more on digital marketing in 2013 than they did in 2012. With online industrial marketing typically delivering rapid ROI, better-qualified sales leads, and numerous opportunities for brand exposure, there’s no reason to doubt that this trend will continue… Read more »
If you’re going to market, you need content. The industrial marketing space is no exception to this now-established rule of marketing, although industrial marketing content seems to be subject to a certain tendency: more often than not, non-marketers create marketing content. At first glance, this inclination is totally understandable. Information in the industrial world is often… Read more »
