4 Trending B2B Marketing Tactics

What happens when you further mingle content and technology? We're about to find out.

B2B marketing tactics have constantly evolved to better reflect market behavior. In the past year, businesses have had to reconsider popular marketing practices to keep up with massive changes in the global economy caused by the pandemic. The pandemic has forced businesses to innovate swiftly and persistently to manage the devastating effects the health crisis… Read more »

B2B Web Design Trends You Can’t Afford to Ignore

Make your website an effective tool for customer engagement by meeting and exceeding expectations.

B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked! If you… Read more »

Content Planning for Industrial Marketers

Unsure how to organize your content? Try basic questions: What? When? For whom?

As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing. And while there are more content channels and types of content than ever, putting together a content… Read more »

10 Logo Design Mistakes You Must Avoid

A logo encapsulates your company and delivers a first impression. Don't succumb to these pitfalls.

An excellent logo design can be the wind beneath your brand’s wings. If done right, logos have the ability to become iconic symbols in the culture. Mix a memorable design with a strong product and you have yourself a legendary combination in the likes of Coca-Cola or Nike. A specific design can act more than… Read more »

Marketing Your Industrial Business as Sustainable — Honesty or Greenwashing?

Trying to develop a sustainability message? Don't get caught in the pitfall of greenwashing.

How do you take an approach to marketing your industrial company that reflects an authentic commitment to sustainability vs. inauthentic greenwashing? As the debate about climate change heats up, the pressure is on to answer this question. The climate crisis has gained more public exposure this year than ever before. The recent Climate Change Conference… Read more »

CRM Implementation and Usage for Industrials

You may have tried a CRM but did you implement it the right way? Do it correctly to grow.

A successful CRM implementation will boost revenue per B2B sales person by 41 percent. Marketing teams who have access to a company-wide CRM deliver three times more revenue than marketing teams without real-time access to customer information. The elongated industrial buying process is challenging, but it offers numerous opportunities to check in with prospects, and… Read more »

Why All Industrial Companies Need an Ideal Customer Profile

Do you know what types of companies you want to be customers? If not, it's time for a useful exercise.

The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new business should follow a process, and in this case it begins with creating… Read more »

How to Plan a B2B Product Launch with Digital Marketing

Have a new product you want to introduce? Think digital first as your plan to take it to market.

Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Building a successful market strategy for a product launch depends on understanding the target audience as well as the nuances of industrial digital marketing, particularly as many small businesses are… Read more »