Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do… Read more »
Are You Engaged in Substantive Marketing?
Despite how much marketing has changed over the years, some long-standing arguments remain relevant today. Such is the case with an article titled “Trappings vs. Substance in Industrial Marketing” by B. Charles Ames, which was first published in July 1970, in which Ames argues that industrial firms have not made the commitment to substantive marketing… Read more »
B2B Content Marketing Strategy: Building an Effective Approach
Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing… Read more »
10 Effective Link Building Tactics for B2B Marketing
Building a link profile has become an integral part of any industrial digital marketing strategy. However, finding methods to get backlinks seems incredibly difficult for most businesses, mainly because they don’t follow consistent link building tactics. To help address this issue, below is a list of the most effective link building tactics for B2B companies…. Read more »
Top 10 Low-Cost Marketing Strategies for Startups
According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective. The right marketing strategies for startups can help… Read more »
3 Keys to a Successful Recruitment Marketing Campaign
Your recruitment marketing campaign should be evolving in line with your overall equipment efficiency, supply chain strategies and product development. Recruitment requires a disciplined, data-driven approach. The post-pandemic job prospect wants a say in how decisions are made. But it’s not just about the work. They also want their employer to be vested in the… Read more »
Why Your Industrial Business Might Need a Local Marketing Strategy
Local marketing is increasingly becoming a superb way to connect with customers in your local area while promoting your business. It helps small businesses attract new customers and effectively impact business sales. Local marketing strategies might be a little different from the techniques and methods of general marketing, but the results are very effective when… Read more »
What Is B2B Search Intent Marketing?
Although the oft-quoted statistic that 67 percent of the B2B buyer’s journey is conducted digitally is up for debate, there’s no doubt that potential customers are out there, using the Internet to conduct self-directed searches for products and services like yours. The most challenging aspect of selling your products is finding a buyer before they… Read more »