A Quick Guide to Creating an SEO Backlink Strategy That Works

Backlinks matter. But how do you get them? Here are some tried-and-true tips to improve your link profile.

Everyone in the SEO world knows now that a backlink strategy is crucial. Backlinks are power. And yes, SEO specialists release lists of link building strategies nearly every day. Still, it is hard to define whether a particular backlink recommendation will work for you until you try it. This article does something a little different…. Read more »

Taking a Holistic Approach to Search Engines

Do your organic and paid search efforts complement one another? They should. Here's how.

Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why… Read more »

9 Manufacturing Trends Marketers Need to Watch

If you're going to market for manufacturers, you need to understand their changing landscape.

A lot has been said about manufacturing trends caused by the fourth industrial revolution’s focus on technology. It has provided manufacturers with opportunities to use modern methods and tools throughout the manufacturing process, which increase production capacity, reduce operational costs, and help deliver exceptional service to their customers. As marketers, we don’t necessarily work directly… Read more »

Why Manufacturers Should Do a Competitive Analysis

What can you learn from the competition? Here are some questions to ask and some tools to use.

Many small and medium manufacturers struggle with committing time to work “on” the business, whether it’s for market research, B2B sales enablement, scouting for opportunities with product enhancements or supply chain management. A competitive analysis can be a great opportunity to focus the company on a key aspect of the business. In many ways, it… Read more »

How to Use an Email Re-engagement Campaign to Reactivate an Ailing Mailing List

Email performance plateaued? Pay some attention to those disengaged subscribers — in the right way.

No matter what you’re selling, your email list is one of your most important marketing tools. But at some point, we all notice a drop-off in interaction from our subscribers. For industrial sellers, long sales cycles make it particularly common for your leads and buyers to lose interest over time. That means that creating an… Read more »

Why Manufacturers Need to Know a Thing or Two About CRMs

Gone are the days when sales could be left to tribal knowledge. It's time to put a system in place.

The transfer of tribal knowledge has been a dilemma for years for manufacturers. The context usually is around the difficulty in finding, hiring, training and retaining replacements for key machine operators who are aging out. The skilled worker shortage still exists, though in many cases it is for new skill sets as Industry 4.0 demands… Read more »

5 Ways to Maximize a Manufacturer’s Marketing Funnel

What's the best way to turn a lead into a client? Your marketing funnel can show you.

A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will… Read more »

Demystifying Sales Enablement for Industrials

You don't have to be a salesperson to support the sales process. Here's how everyone can contribute.

The cliche about how “everyone in our company is in sales” is not accurate, but in many ways just about everyone in your industrial company can help with sales enablement. Effective B2B sales enablement does more than align the marketing and sales teams. It ensures that a cohesive, persuasive message is presented to industrial buyers… Read more »