This week, the Industrial Marketer podcast takes a look industrial marketing trends in 2021 and the opportunities they present for industrial marketers, particularly in the field of digital sales. Digital sales and e-commerce top the list of industrial marketing trends for 2021. Manufacturing as a sector has been slower than its B2B peers in adopting… Read more »

Editor’s Note: It was brought to our attention that the original version of this post contained inaccuracies about certain platforms. Those inaccuracies have been corrected and discussed with platform representatives. The article now contains the most updated information provided to the writer. Marketing automation is a category of software that streamlines, automates, and measures marketing tasks… Read more »

Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »