Why are manufacturing case studies so important? Well, the industrial buying trends have been pointing in this direction for years: You would be wise to have customer-centric copy on your website for when prospects visit to do their research. But the pace of the digital content revolution has surpassed even what some of us in… Read more »
Posts Categorized: Content Marketing Strategy
4 Trending B2B Marketing Tactics
B2B marketing tactics have constantly evolved to better reflect market behavior. In the past year, businesses have had to reconsider popular marketing practices to keep up with massive changes in the global economy caused by the pandemic. The pandemic has forced businesses to innovate swiftly and persistently to manage the devastating effects the health crisis… Read more »
Content Planning for Industrial Marketers
As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing. And while there are more content channels and types of content than ever, putting together a content… Read more »
7 Effective Lead Magnet Ideas for Construction Companies
Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies don’t know what they should offer as their gift to incentivize… Read more »
Content That Converts: How to Turn Readers into Buyers
Why is it that more B2B companies don’t publish content that converts readers into buyers? According to Marketing Charts, content is one of the most important things in the B2B marketers arsenal — per their analysis, 52% of B2B customers claim that they are “definitely” more likely to buy from a brand after reading their… Read more »
5 Easy Things You Can Do for Better Manufacturer Lead Generation
Manufacturer lead generation is vital to the success of any manufacturing business. With the rise of digital marketing technologies, lead generation can be better targeted, more effective and less expensive than ever before. Consider that the cost of inbound marketing platforms has decreased significantly in recent years and is within reach for even the smallest… Read more »
10 Simple Steps to Boost Digital Marketing for Manufacturers
Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that manufacturing marketing is… Read more »
8 Tips For Creating High-Value B2B Content That Will Engage Your Audience
B2B marketing demands B2B content, which requires a different approach compared to content geared directly towards individuals. The way you create a narrative around your organization has to appeal to businesses you’re selling to, offering creative solutions to problems they’re experiencing, as well as relating directly to the real-world business landscape. High-value content is vital… Read more »