Posts Categorized: Email Marketing Strategy

5 Types of Email for Every Industrial Marketing Program

Email marketing continues to be indispensable. But what should you be emailing? Find out.

Bed Bath & Beyond has been emailing me 20%-off coupons for the past two years. These emails are typically ignored; I hadn’t visited a Bed Bath & Beyond in at least eight years. Well, last month, their efforts finally paid off. A certain someone convinced me higher-thread-count sheets were a necessity so my first instinct… Read more »

7 Reasons Industrials Need Email Marketing

If you aren't doing it, you should be. Here's why.

A manufacturer and a distributor walk into a bar. The bartender looks up and says, “Do your customers have email addresses?” They both respond, “Of course! Everyone has email!” Then the bartender says, “When was the last time you emailed your customers?” The manufacturer and the distributor both laugh and say, “Ha, yeah. We’ve been… Read more »

Tools of the Trade: Email Marketing

With such great ROI, every industrial needs email marketing. Choose your tool.

“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »