So how do you establish rapport digitally — with people you don't even know?
Technology continues to drive innovations, and expectations, in manufacturing. Customers are demanding higher-quality, longer lasting parts, and they want them turned around more quickly and for less money. Better, faster, cheaper. The dynamic is similar in many ways in marketing to manufacturers. Despite the fragmented, impersonal nature of industrial digital marketing, manufacturers must know their… Read more »
Will they stay or will they go? Use these reasons to get in their heads and win new business.
Have you ever wondered why industrial buyers seek out new suppliers to work with? Understanding the most common reasons this happens can help you to grow your customer base through simple changes to the way you market your products and services and approach and develop sales opportunities. Understanding an industrial buyer’s particular situation at their… Read more »
Make your approach to content marketing — and sales — more effective with this important tool.
According to the Content Marketing Institute, around 58% of B2B marketers use content marketing to generate leads and convert them into paying customers — i.e., they have confidence in the idea of a content marketing sales funnel. However, the Content Marketing Institute also reports that only 43% of successful B2B marketers document their content strategy… Read more »
Tired of talking about products and services? So are your customers. It's time to be the solution.
Companies with an engineering or technology focus still find it difficult to move beyond thinking in terms of “technologically superior” products and services to take a customer-centric perspective instead.
As manufacturers take their marketing digital, misconceptions abound. Time to set them right.
According to a recent survey of over 150 manufacturers by IndustrialSage, the majority of manufacturer marketing dollars are spent on trade shows, in spite of a recent drop in trade show leads by over 50 percent. But while trade shows and word-of-mouth are still highly regarded by manufacturers for marketing their capabilities and services, it… Read more »
Stats say video stokes engagement. But how do you make the most of it on each social media channel?
According to Vidyard, manufacturing companies have each produced 131 videos on average, making video content crucial for industrial marketers. If your company has been talking about producing more videos for your website and social media, this post is going to steer you in the right direction. According to Cisco, by the end of 2019, 80%… Read more »
Take a look at your brand. If your company appears decades old, you're missing out on new biz.
“You’ve got to stay right on the leading edge in order to be a competitive production shop,” shared Barclay A. Townsend, president of Townsend Machine, Inc., when we asked how important it is for a manufacturing company to look up to date. I recently interviewed several manufacturing companies on this topic and all agreed that… Read more »
It doesn't generate the most leads but it's all pervasive. Keep it in your mix for these reasons.
Social media use reached an all-time high in 2018 according to Hootsuite™, with 3.48 billion people logging into social networks last year, up 366 million over last year. So with almost half of the world’s population spending over two hours surfing social channels every day, how many industrials are joining the mix? And most importantly,… Read more »
