Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »
Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »
On November 17, 2015, Magento, Inc. released a new major version of their flagship e-commerce platform — Magento 2. With a complete rewrite of all of the core code, templates, and configuration, along with major changes to the database and infrastructure, it’s the most radical change to the Magento platform since its inception. The announcement… Read more »
In our experience, many visitors to industrial websites use Microsoft Internet Explorer (IE) — the default web browser installed on Windows-based computers since 1995. In which case, we thought readers might be interested to know that Microsoft has halted its support for all versions of IE other than the ones that are considered current for its supported operating… Read more »
Hopefully, by now you know that email is one of the best marketing tools in the industrial wheelhouse. If not, you should read this article we published on why industrials need email marketing. Pretty much everyone has an email address and most check it several times daily. According to the Direct Marketing Association, every dollar… Read more »
“The greatest danger to our future is apathy.” —Jane Goodall So, what is “Native Advertising?” In the simplest terms, native advertisements are paid placements within a content channel where the ad units mimic the style and tone of the surrounding content. So, if it’s a news outlet, the paid placement will look and read like… Read more »
If you’re engaged in B2B lead-generation-focused marketing and you’ve got a limited marketing budget, you’re probably trying to decide how to allocate your funds so that you can get the most qualified leads. One of the main criteria for making this decision is the conversion rate for each marketing channel you have under consideration. What… Read more »
In 1995, Clifford Stoll wrote an article in Newsweek where he stated that all the hype about the Internet was essentially a fad. Talk about a swing and miss. Granted, the Internet was still in its infancy. But twenty years later, the Internet is a crucial part of our lives and our reliance on it… Read more »
