Posts Categorized: Strategy

Social Media Advertising for Manufacturers

Hyper-focused targeting and near-instant results. What's not to like here?

Imagine if you could put up an advertisement on a billboard and, within a day, know if people driving by liked the ad and were interested in its message. That would be some rich data, wouldn’t it? The fact, is you can do something like that via social media advertising.  Since we focus on manufacturing… Read more »

3 Principles for Creating an Effective B2B Content Strategy

Know your audience, create unique content — and don't ever forget about the effectiveness of email

Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by… Read more »

Tips for Increasing Your Product Knowledge — and Closing Sales

How well do you know your product? A little brushing up can go a long way.

Employees with highly developed product knowledge are the key to closing more sales. According to research, 91% of baby boomers and 79% of Gen Z agree that knowledgeable store employees make in-store shopping more appealing. Whether you’re in retail, manufacturing, software, or any other industry, knowledge is power. Sales reps can only go so far… Read more »

What Marketers Need to Know About Google Analytics 4

In 2023, Google Analytics users will have to transition to GA4. Time to get up to speed.

Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may… Read more »

The Top 5 Types of Marketing Content for the Awareness Phase

Thinking about generating some awareness for your brand? Here are 5 tactics to be aware of.

Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection… Read more »

Growth Marketing for Logistics Companies

Logistics companies are all about planning and control. But why not go against type and grow with experimentation?

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing…. Read more »

How to Leverage Today’s Manufacturing Trade Shows

Trade shows are back ... but they're different. Are you ready to hit the show floor?

Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. But manufacturing trade shows were losing their effectiveness prior to the pandemic, as sales veterans were  aging out and digitally native employees, from engineers to facility managers and… Read more »

The 10 Best Manufacturing Websites

Here are 10 sites we can all learn from and 5 criteria for what makes a site great.

Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website…. Read more »