Google has not made major changes to its analytics platform in 10 years, which means the transition to Google Analytics 4 (GA4) is a big deal. For many marketers, Google’s current version, known as Universal Analytics (UA), is all they know. In fact, you have heard about some of the GA4 changes, and you may… Read more »
Posts Categorized: Strategy
The Top 5 Types of Marketing Content for the Awareness Phase
Does the “awareness phase” in B2B marketing refer to making a prospect aware of your brand or when the eventual buyer becomes aware that they have a problem to solve and begin researching solutions? We’re going to take the easy way out and declare that the awareness phase of marketing for manufacturers is the intersection… Read more »
Growth Marketing for Logistics Companies
Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing…. Read more »
How to Leverage Today’s Manufacturing Trade Shows
Manufacturing trade shows have a strong legacy in marketing for manufacturers, not only for industry gatherings and personal sales networks but also for showcasing products and innovations. But manufacturing trade shows were losing their effectiveness prior to the pandemic, as sales veterans were aging out and digitally native employees, from engineers to facility managers and… Read more »
The 10 Best Manufacturing Websites
Digitally speaking, your manufacturing website is your best chance to put your company’s best foot forward, one step ahead of the competition. Like trade show booths, manufacturing websites should include strong imagery and messaging to increase traffic and convince your audience to spend time on your site, before they move on to a competitor’s website…. Read more »
5 Ways Industrial Companies Can Benefit from Marketing with Video
Marketing with video is increasingly important to manufacturers and other industrial companies. Why? Video content is easy to consume and share, and it is incredibly effective because most people, manufacturers included, process visuals faster than text. If the incredible ramp up and conversion to digital marketing in manufacturing has taught us anything, it’s that industrial… Read more »
Why SEO for Manufacturing Companies Is So Important
When it comes to running a business in the modern world, few things are more important than optimizing and streamlining the way your business interacts with technology. One of the key ways this is achieved is through search engine optimization, or SEO, which will increase sales, draw more traffic and attention to your website, and… Read more »
5 Best Practices for Industrial Web Design
Much has changed in the industrial web design in the past two-plus years, driven mostly by the massive shift to digital research. So it’s no surprise that industrial buyers have high expectations when they visit your website. They expect to learn how you can help alleviate their pain points, see what your products can do… Read more »