Posts Categorized: Strategy

10 Simple Steps to Boost Digital Marketing for Manufacturers

What can you do to improve performance and make the case for digital? These simple ideas work.

Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that a manufacturer marketing… Read more »

7 Tips for Construction Company SEO

Your website should be consciously engineered to rank with search engines. Use these tips to move up in SERPs.

Construction company SEO is an essential part of the digital marketing mix for any construction company that seeks to raise awareness for its business and convert leads. SEO works by boosting your website’s ranking with search engines for phrases and words related to your business. This article offers seven significant tips relating to SEO for… Read more »

Rethinking Success for Industrial Social Media

Social media isn't just another channel for lead generation. Done right, it can be so much more.

There is no doubt: Social media has altered the way we live our lives, from how we get news to how we interact with others. It’s ubiquitous and extremely powerful. And when used correctly, it can be an effective tool for increasing industrial branding, building trust, connecting with customers, and perhaps even some lead generation…. Read more »

Top 5 Email Best Practices for Manufacturing Marketing

Email remains a top B2B marketing channel. Make sure it's in your mix. And make sure to do it right!

Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in,… Read more »

How to Improve Your Industrial Distribution Network with a Strong Marketing Strategy

Don't treat distribution as an alternative to marketing. Together, they can really pack a punch.

Despite the impact of COVID-19 on the global economy, the industrial distribution industry ended on a positive note in 2020. According to a recent survey by Industrial Distribution, 53% of survey respondents said that the number of product categories they carry has expanded within the last year. For a modern industry hardware supplier, the distribution… Read more »

Social Media for Manufacturers Is No Longer Optional

The received wisdom that social media doesn't matter so much for manufacturers isn't so wise anymore.

Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece… Read more »

8 Tips For Creating High-Value B2B Content That Will Engage Your Audience

Is your content missing the mark ? Use these tips to improve your connection with your customers.

B2B marketing demands B2B content, which requires a different approach compared to content geared directly towards individuals. The way you create a narrative around your organization has to appeal to businesses you’re selling to, offering creative solutions to problems they’re experiencing, as well as relating directly to the real-world business landscape. High-value content is vital… Read more »

A Quick Guide to Creating an SEO Backlink Strategy That Works

Backlinks matter. But how do you get them? Here are some tried-and-true tips to improve your link profile.

Everyone in the SEO world knows now that a backlink strategy is crucial. Backlinks are power. And yes, SEO specialists release lists of link building strategies nearly every day. Still, it is hard to define whether a particular backlink recommendation will work for you until you try it. This article does something a little different…. Read more »