As more and more marketing moves online, having a solid digital marketing measurement model is increasingly important because it lets you know if you are succeeding or failing and whether you need to try something else. Creating your own digital marketing measurement model will tell you what effect your marketing efforts are having on your… Read more »
So you have a shiny new or shiny old industrial B2B website that is poised for greatness. It is SEO friendly, fast loading, stuffed with great content, and has all the necessary features. Once a certain level of popularity has been reached or publish time has elapsed, the inevitable spam bots will find your site… Read more »
Industrial Marketer recently sat down with Patrick D. Mahoney, CEO of IEEE GlobalSpec — an industrial-focused media company with millions of subscribers interested in technical content — to discuss the importance of various tactics and channels to any B2B multichannel marketing program focused on engineers and technical buyers, beginning with content marketing. Industrial Marketer: IEEE GlobalSpec has… Read more »
Many marketers are great at generating leads, but they also excel at losing them. Let’s face it: Lost leads are a huge blind spot in many marketing programs. So what exactly is a “lost lead” or a “dead lead?” Basically, a lost lead is a lead that did not convert into a sale and that… Read more »
B2B brand strategy is arguably the most critical component in laying a proper foundation for downstream sales and marketing initiatives — especially for industrials who compete in crowded spaces and sell commodity products. But despite its importance, brand strategy is a concept that’s widely misunderstood and rarely implemented. Some might believe that it’s all about… Read more »
In a crowded marketplace where big players dominate, it’s easy for small online stores to feel like the odds are stacked against them. When big companies like Amazon and eBay seem to offer everything customers could possibly want, why start a store at all? Evidence suggests that despite their wide range of products, there are… Read more »
“Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.” —Warren Buffett With statistics showing that 8% of Internet users account for 85% of display ad clicks and with conflicting reports on the effectiveness of PPC ads, it’s not surprising that many businesses are taking a hard look at their online… Read more »
Why do some sites suffer a Google penalty, or a fall in search rankings? Well, Google’s primary goal is to provide the most useful, relevant content to its users. Since 2000, Google has been tweaking its algorithm to streamline the ranking process to get users the best answer to their queries. It does this by mixing… Read more »
