The industrial buying journey has changed significantly in recent years, shaking up the buyer’s awareness stage, the consideration phase, and the decision-making process. The pandemic was a black swan event that accelerated the evolution from trade shows and personal sales networks to a digital-based approach that involves buying committees and an elongated, non-linear process. Consider… Read more »

Every industrial marketing firm or department has to balance its marketing efforts with other business longevity considerations. Marketing is critical to success, but only when coordinated with other elements of business management to produce ideal results. The role of industrial marketing is vital when it comes to producing stronger market value and business alignment. That’s… Read more »

The industrial buying journey has never been easy to manage, given the challenges in closing the hefty deals needed to invest in manufacturing, packaging and distribution equipment — or the complexities and interdependencies of a supply chain, upstream or downstream. But in the good old days of trade shows and personal networks, the industrial buying journey… Read more »

The role of social media in digital marketing has been growing rapidly over the past decade, which makes engaging social media content increasingly important. When the pandemic came, it accelerated the impact of social platforms even more. Essentially, these channels have become the primary medium for brands and their customers to communicate with each other…. Read more »

B2B sales emails remain extremely effective. No matter how many people decry them as spam, the power of smart email marketing cannot be denied. Emails have been around since before social media, video content, or sponsored ads, but are still one of the strongest marketing and sales tools that exist. Sales emails, especially in the… Read more »

How do you get your industrial website design right and turn your website into a strategic asset? Being a B2B industrial company, you have a ton of competition. There are so many other similar companies, some bigger and some smaller, that offer the same type of products and goods. In short, you need to do… Read more »

Why are manufacturing case studies so important? Well, the industrial buying trends have been pointing in this direction for years: You would be wise to have customer-centric copy on your website for when prospects visit to do their research. But the pace of the digital content revolution has surpassed even what some of us in… Read more »

Independent contractors who work for manufacturing companies used to depend on attending trade shows and networking events. There is an easier way to take your business to the next level, though. Digital marketing is the key to connecting with more potential customers and clients than ever before while generating additional leads and brand awareness along… Read more »