Posts Categorized: Strategy

B2B Web Design Trends You Can’t Afford to Ignore

Make your website an effective tool for customer engagement by meeting and exceeding expectations.
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B2B web designers need to stay current with trends within the industry. Many potential customers can tell if you use old B2B web design trends and may choose another agency to create their website. So, if you don’t do your research into web trends, there’s the chance that your hard work gets overlooked! If you… Read more »

Content Planning for Industrial Marketers

Unsure how to organize your content? Try basic questions: What? When? For whom?
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As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing. And while there are more content channels and types of content than ever, putting together a content… Read more »

CRM Implementation and Usage for Industrials

You may have tried a CRM but did you implement it the right way? Do it correctly to grow.
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A successful CRM implementation will boost revenue per B2B sales person by 41 percent. Marketing teams who have access to a company-wide CRM deliver three times more revenue than marketing teams without real-time access to customer information. The elongated industrial buying process is challenging, but it offers numerous opportunities to check in with prospects, and… Read more »

Why All Industrial Companies Need an Ideal Customer Profile

Do you know what types of companies you want to be customers? If not, it's time for a useful exercise.
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The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new business should follow a process, and in this case it begins with creating… Read more »

How to Plan a B2B Product Launch with Digital Marketing

Have a new product you want to introduce? Think digital first as your plan to take it to market.
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Careful planning of a B2B product launch requires determining the product demand and conducting due diligence in the market to ensure short-term and long-term success. Building a successful market strategy for a product launch depends on understanding the target audience as well as the nuances of industrial digital marketing, particularly as many small businesses are… Read more »

7 Effective Lead Magnet Ideas for Construction Companies

Why does a prospect become a lead? Let's start with what you have to offer.
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Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies don’t know what they should offer as their gift to incentivize… Read more »

4 Keys to Successful B2B Lead Scoring

Use these tips to align sales and marketing and connect with prospects at the right time.
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B2B lead scoring models are primarily based on two types of attributes — explicit and implicit. Each can play a key role in industrial marketing and the successful handoff of leads from marketing to the sales team.  Explicit B2B lead scoring is based on demographics and firmographics, such as job titles, industry, company size and… Read more »

Twitter for B2B Marketing: Does It Measure up?

Drive traffic. Promote your brand. Engage with influencers. There's a lot to love for marketers.
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Is Twitter good for B2B marketing? To start, Twitter has over 180 million active users. And among these people are some of the most authoritative decision-makers in today’s business world. So having a Twitter account gives B2B companies an excellent avenue to connect with their professional target audience. This immediate networking platform can produce quality… Read more »