Posts Categorized: Search Engine Marketing Strategy

Profit-Driven Marketing for Industrials

Stop thinking about marketing as an expense. Start using it to drive profits.

Earlier this year, Google began publishing content about profit-driven marketing on its “think with Google” site. For Google, recasting marketing in terms of profit is specifically about changing how marketers think about their search advertising spend. While it’s important to take heed of the world’s leading search engine’s official position on search marketing spending strategy,… Read more »