Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages. Get them right and you can boost your company’s bottom line. Get them wrong and your marketing efforts won’t… Read more »
How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points…. Read more »
When you finally land that sale on your wholesale e-commerce site but never see the retailer again, it is quite frustrating. And, when it keeps happening, it greatly impacts your bottom line. This isn’t something any wholesaler wants. What you want is to retain your accounts and continually add new ones. To find and acquire… Read more »
In my 10-plus years of developing websites, there has been a lot of confusion — and thus education — about the differences between a domain name vs. hosting. All business owners need to understand this distinction because knowing the difference between a domain name vs. hosting is crucial for your business. Not knowing could lead to website downtime… Read more »
There are many different approaches to product and brand promotion on e-commerce sites. A good e-commerce marketing campaign that can yield substantial visibility for both products and brands that is easy to implement is an onsite banner campaign. An e-commerce marketing campaign of this sort entails placing a digital banner on your website to bring attention… Read more »
So you have a shiny new or shiny old industrial B2B website that is poised for greatness. It is SEO friendly, fast loading, stuffed with great content, and has all the necessary features. Once a certain level of popularity has been reached or publish time has elapsed, the inevitable spam bots will find your site… Read more »
In a crowded marketplace where big players dominate, it’s easy for small online stores to feel like the odds are stacked against them. When big companies like Amazon and eBay seem to offer everything customers could possibly want, why start a store at all? Evidence suggests that despite their wide range of products, there are… Read more »
You might be wondering: Just what is technical debt? Well, ever hear of a “bush fix” or “jury rig”? These are makeshift repairs or temporary procedures made with materials on hand. Think of using duct tape as a quick fix until you can get a more permanent solution. When applied to web or software development,… Read more »
