Posts Categorized: Web Strategy

5 Ways Homepage Design Has Changed

The homepage carousel is dead. Here's why, plus a few more tips for updating your homepage.

Homepage design is important because your homepage is the front door to your website, the welcome mat, the first impression. Well, not entirely. Not anymore. In today’s content-heavy, search-laden web, websites are rarely experienced in a linear manner. Users might land on your site through an article link, a social post, or a specific search… Read more »

How Mobile Affects Google Search Quality

Google has said it will ding your site for poor mobile performance. Does yours meet its criteria?

Google is notorious for its reticence about how it determines search quality. They prefer not to reveal too much about how exactly they display results in their search index. Even after leaks of their Search Quality Evaluator Guidelines, they still didn’t let their customers (us) in on their closely guarded secrets. That is, until now…. Read more »

Magento 2: Everything Store Owners Need To Know

Magento has completely rewritten its ecommerce platform. But just how radical is Magento 2?

On November 17, 2015, Magento, Inc. released a new major version of their flagship e-commerce platform — Magento 2. With a complete rewrite of all of the core code, templates, and configuration, along with major changes to the database and infrastructure, it’s the most radical change to the Magento platform since its inception. The announcement… Read more »

Why You Need to Update Your Business Website

Been a while site you redid your website? Here are some great reasons to take the plunge.

In 1995, Clifford Stoll wrote an article in Newsweek where he stated that all the hype about the Internet was essentially a fad. Talk about a swing and miss. Granted, the Internet was still in its infancy. But twenty years later, the Internet is a crucial part of our lives and our reliance on it… Read more »

How to Get Rid of Ghost Traffic in Google Analytics

Some of your site traffic may be fake. Learn how to remove this illegitimate data from your reporting.

Ghost traffic (or phantom traffic) is fake traffic and data, particularly referrals, that hackers insert into your Google Analytics dashboard in order to get you to visit their (the hackers’) websites. In this article, we’ll look at how Google Analytics works, how hackers exploit it to insert malicious ghost traffic, and what you can do… Read more »

15 Questions to Ask Your Industrial Website Developer

Making an industrial website is a big investment. Use these questions to hire the right team.

Building an industrial website is like laying a foundation for a home. Your website is the keystone for most of your digital marketing efforts. It’s a resource for both attracting potential customers and adding value for your current customers. You don’t want to take chances when creating one. Since the inception of Industrial Strength Marketing… Read more »

Web Metrics to Align Industrial Sales and Marketing

For your website to generate quality leads, marketing and sales must be on the same page.

About ten years ago, we (Industrial Strength Marketing) launched a website for a company that manufactures tube sheets used in balance-of-plant heat exchangers. At the time, we didn’t realize that the company’s URL was just one keystroke away from that of a popular adult-entertainment website. (No, we’re not going to say which one.) Within days,… Read more »

How to Fix Onsite E-Commerce Duplicate Content

List products online? It's time to eliminate all that accidentally self-generated duplicate content.

In an earlier post, we explored how e-commerce and online catalog search engine rankings are affected by offsite duplicate content, which is content that is taken from one source and repeated on other domains. This article, in turn, focuses on correcting a content challenge you have more control over — onsite e-commerce duplicate content. Onsite duplicate content… Read more »