About ten years ago, we (Industrial Strength Marketing) launched a website for a company that manufactures tube sheets used in balance-of-plant heat exchangers. At the time, we didn’t realize that the company’s URL was just one keystroke away from that of a popular adult-entertainment website. (No, we’re not going to say which one.) Within days,… Read more »

In an earlier post, we explored how e-commerce and online catalog search engine rankings are affected by offsite duplicate content, which is content that is taken from one source and repeated on other domains. This article, in turn, focuses on correcting a content challenge you have more control over — onsite e-commerce duplicate content. Onsite duplicate content… Read more »

You’ve created an online catalog with the intention of being discoverable online. The manufacturers you represent have all provided you with product descriptions and product data. Your content management system was designed for e-commerce. You did everything right, but yet you’re not getting customers. What’s happening? Duplicate content is happening. Duplicate content can wreak havoc on… Read more »

With the growth of mobile searches over the past few years, it has become increasingly important for Google to provide quality search results that are easy to navigate on any mobile device. Earlier this year, Google officially announced it will put more emphasis on a website’s mobile-friendliness as a ranking signal starting today, April 21,… Read more »

Industrial e-commerce is growing exponentially. For one, you have the growth of the e-commerce industry, which is backed by industrial facilities such as warehouses and fulfillment centers. The Urban Land Institute projects that 30 percent of all retail shopping will happen online by 2025, which has contributed to a boom in warehouse construction across the… Read more »

Imagine if grocery stores didn’t display pricing. You’d be outraged if Kroger forced you to request a quote on bread and milk. Likewise, it would leave a bad taste in your mouth if an electrician didn’t give you an estimate for rewiring your kitchen. You’d never hire him or her to do the work. That’s… Read more »

In 2010, Google announced that site speed affects search rankings. If your site loads slowly, it will rank lower in search results. That alone should be enough to get you thinking about speeding up your site. Research by Akamai Technologies, Inc. (2009) reinforces Google’s assertion. Akamai’s study measured users’ patience with site loading. The results… Read more »

Whether you know it or not, you’ve visited a responsive website in the last week while surfing the wonderful World Wide Web. And even if you don’t know what a responsive website is, you’ve probably heard people throwing around the “responsive” buzzword for some time now. If you need to get up to speed, or… Read more »