As industrial marketing professionals we are still learning about how to leverage big data for audience targeting, audience segmentation, and intent. Targeting is simple at its core — defining a specific customer prospect audience — but wicked hard in execution and practice. In the industrial B2B sectors, our universe of buyers is undoubtedly small, so having… Read more »
3 Ways to Improve Your Manufacturing Audience Targeting
B2B manufacturers have very small target audiences. How do you zero in to maximize your efforts?