Posts Tagged: Analytics

Marketing Metrics That Matter for Manufacturers

You may have lots of data flowing, but does it cohere? Connect the dots to get at what matters.

The growing segmentation of digital media consumption makes it more important for manufacturers to be able to define marketing metrics that matter by cross-tracking data points in order to gain actionable insights into their marketing initiatives. Data can be overwhelming, and marketing technology is collecting more data than ever. In the latest episode of the… Read more »

5 Ways to Maximize a Manufacturer’s Marketing Funnel

What's the best way to turn a lead into a client? Your marketing funnel can show you.

A marketing funnel is the set of steps that a potential lead takes to become a client. Your marketing strategy should ultimately guide this process, whether you work in a B2B or B2C marketing field. A proper marketing funnel can increase revenue, production, and your overall loyal customer base. Manufacturers that institute marketing funnels will… Read more »

The ROI of Industrial Marketing

Faced with long buying cycles that make ROI difficult to track? Start with these suggestions.

The ROI of industrial marketing begins with understanding the difference between data and analytics. It’s great that your company collected 50 leads in the past month, but are they good leads? Where did they come from? The next month, when you have 35 leads, is that a bad thing? The essentials for determining your ROI… Read more »

Four Simple Steps to B2B Data-Driven Decisions

Stop making business decisions based on hunches. Gather and use data to foster success.

While it’s easy in today’s highly connected society to get inundated with data and become overwhelmed, all this data also represents an incredible opportunity to make data-driven decisions. Data is everywhere in our lives, from social media, retail stores, and sports to the apps that you use every day on your mobile device. Unless you live in… Read more »