Is B2B customer onboarding part of your integrated marketing strategy? Creating a successful customer experience and establishing positive customer relationships is essential for the success of any business, including industrial and manufacturing operations. Finding customers and nurturing those relationships is key to selling your products, solutions or services. While many businesses only focus on the… Read more »

How can Google ads help generate targeted B2B leads?  Lead generation is one of the most challenging parts of running a B2B business. Another big issue is running successful B2B marketing campaigns that bring more sales and conversions. However, due to the longer sales cycle, you need to be persistent and patient with your B2B… Read more »

If you’re considering a refresh for your B2B e-commerce website, it’s important to remember that B2C buyers’ preferences are ever-changing to stay in line with the changes brought about by digitization. B2B buyers are no different. According to a Forrester report, 55% of B2B buyers completed their purchases online. Indeed, the internet has provided a… Read more »

Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses.  The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but… Read more »

Without a digital marketing strategy, you may not be getting the ROI you’re looking for from your marketing efforts. Like any business, manufacturing has quite a few peculiarities that make it unique. However, a business is still a business. It has a product or service that it makes or provides, and their customers that have… Read more »

B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Nevertheless, there are ways to make your B2B content outshine the competition. Inspired by this recent article from Semrush, here are seven best practices you can follow to achieve… Read more »

Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by… Read more »

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing… Read more »