Website CTAs are one of the most important marketing tactics. They’re the tool you use to get your website visitors to click through to the web pages your business really cares about — the money pages. Get them right and you can boost your company’s bottom line. Get them wrong and your marketing efforts won’t… Read more »
How seriously do you need to take industrial website development? Well, a professional website that focuses on customer solutions is now a cost of doing business for industrial companies. Ideally, your content will be at the intersection of what you want to convey and the questions prospects ask about how to solve their pain points…. Read more »
When you finally land that sale on your wholesale e-commerce site but never see the retailer again, it is quite frustrating. And, when it keeps happening, it greatly impacts your bottom line. This isn’t something any wholesaler wants. What you want is to retain your accounts and continually add new ones. To find and acquire… Read more »
In my 10-plus years of developing websites, there has been a lot of confusion — and thus education — about the differences between a domain name vs. hosting. All business owners need to understand this distinction because knowing the difference between a domain name vs. hosting is crucial for your business. Not knowing could lead to website downtime… Read more »
So you have a shiny new or shiny old industrial B2B website that is poised for greatness. It is SEO friendly, fast loading, stuffed with great content, and has all the necessary features. Once a certain level of popularity has been reached or publish time has elapsed, the inevitable spam bots will find your site… Read more »
Say you have a particularly complex B2B web development project. How will you approach it? This is an important question to ask because any B2B website really needs to be done right. B2B websites consistently play pivotal roles in purchasing and decision-making processes. Current and potential customers are constantly being funneled to websites through channels such as social media,… Read more »
It’s a common misperception that the “micro” in microsite is related to the size of a site or the effort it took to build it. “Micro” actually refers to the focus of a website. A microsite, in other words, is about a very specific topic. Don’t let executives, clients, stakeholders, or dumb developers tell you… Read more »
Online B2B marketing is fraught with questions, but when it comes to website analytics, there’s really only one that matters: “So what?” The old saying, “If it’s not worth measuring, it’s not worth doing” sums up our view of website analytics pretty perfectly and if we had to, we’d hazard a guess that you feel… Read more »
