Posts Tagged: content marketing

Growth Marketing for Logistics Companies

Logistics companies are all about planning and control. But why not go against type and grow with experimentation?

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing…. Read more »

B2B Content Marketing Strategy: Building an Effective Approach

Want to leverage the benefits of content marketing? Make sure to invest in a strategy.

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing… Read more »

10 B2B Marketing Trends to Watch in 2022

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing… Read more »

How to Overcome the Challenges of Creating Manufacturing Case Studies

Been blocked from chronicling customer success due to "proprietary" information? This post is for you.

Why are manufacturing case studies so important? Well, the industrial buying trends have been pointing in this direction for years: You would be wise to have customer-centric copy on your website for when prospects visit to do their research. But the pace of the digital content revolution has surpassed even what some of us in… Read more »

4 Trending B2B Marketing Tactics

What happens when you further mingle content and technology? We're about to find out.

B2B marketing tactics have constantly evolved to better reflect market behavior. In the past year, businesses have had to reconsider popular marketing practices to keep up with massive changes in the global economy caused by the pandemic. The pandemic has forced businesses to innovate swiftly and persistently to manage the devastating effects the health crisis… Read more »

Content Planning for Industrial Marketers

Unsure how to organize your content? Try basic questions: What? When? For whom?

As the industrial buying journey has become more elongated and complex, and more buyers are doing a majority of their research online before engaging with companies, solid content planning has become an essential starting point for industrial marketing. And while there are more content channels and types of content than ever, putting together a content… Read more »

7 Effective Lead Magnet Ideas for Construction Companies

Why does a prospect become a lead? Let's start with what you have to offer.

Construction companies are always looking for new lead generation strategies and a lead magnet, a form of content marketing, is a proven tactic for generating leads. However, there can be quite a degree of trial and error involved with creating lead magnets if companies don’t know what they should offer as their gift to incentivize… Read more »

Content That Converts: How to Turn Readers into Buyers

Content marketing works. So why isn't yours? Use these tips to improve your chances of success.

Why is it that more B2B companies don’t publish content that converts readers into buyers? According to Marketing Charts, content is one of the most important things in the B2B marketers arsenal — per their analysis, 52% of B2B customers claim that they are “definitely” more likely to buy from a brand after reading their… Read more »