Posts Tagged: content marketing

How Employee Collaboration in Marketing Can Improve Results & Sales

IS MARKETING COLLABORATION MISSING FROM YOUR MARKETING STRATEGY? USE YOUR TEAM HELPING TO BUILD YOUR BRAND.

Collaboration, especially collaboration in marketing, is the life force of any workplace. Only through working together can a team achieve its goals. This is why the art of collaboration and teamwork is so important for businesses.  The right amount of employee collaboration in marketing can not only help businesses create a more efficient workforce, but… Read more »

Successful B2B Writing: 7 Best Practices

Have you thought about how you produce content lately? Use these tips to improve your output.

B2B writing is an essential skill for any marketer that sells B2B products or services. Unlike B2C writing, B2B writing can be somewhat tricky to master. Nevertheless, there are ways to make your B2B content outshine the competition. Inspired by this recent article from Semrush, here are seven best practices you can follow to achieve… Read more »

3 Principles for Creating an Effective B2B Content Strategy

Know your audience, create unique content — and don't ever forget about the effectiveness of email

Why is a B2B content strategy necessary? The answer begins with the assertion that B2B marketing is just as important as B2C marketing. That’s because businesses are not self-sustained. Let’s take a clothing business as our example. It needs sheets of cloth as the material for creating outfits and dresses. This cloth is provided by… Read more »

Growth Marketing for Logistics Companies

Logistics companies are all about planning and control. But why not go against type and grow with experimentation?

Logistics companies are important parts of the industrial supply chain. They are leading innovators in improving supply chain management, maximizing efficiency, and streamlining business operations. Because of the nature of their offerings, logistics companies often focus on maximizing their operational value but have little time to think about strategies for growth, such as growth marketing…. Read more »

B2B Content Marketing Strategy: Building an Effective Approach

Want to leverage the benefits of content marketing? Make sure to invest in a strategy.

Building a marketing strategy for a B2B company is a long and complex process. Having a B2B content marketing strategy is one of its constituent elements. That is an effective way for a brand to attract the target audience and make it loyal while building a sales funnel. To create an effective B2B content marketing… Read more »

10 B2B Marketing Trends to Watch in 2022

B2B marketing has evolved in leaps and bounds with new B2B marketing trends appearing almost daily. Creative social media marketing, inventive content marketing, and influencer marketing are just a few of the trends the B2B marketing industry has experienced of late. As an industrial marketer, it’s important to keep up with the latest B2B marketing… Read more »

How to Overcome the Challenges of Creating Manufacturing Case Studies

Been blocked from chronicling customer success due to "proprietary" information? This post is for you.

Why are manufacturing case studies so important? Well, the industrial buying trends have been pointing in this direction for years: You would be wise to have customer-centric copy on your website for when prospects visit to do their research. But the pace of the digital content revolution has surpassed even what some of us in… Read more »

4 Trending B2B Marketing Tactics

What happens when you further mingle content and technology? We're about to find out.

B2B marketing tactics have constantly evolved to better reflect market behavior. In the past year, businesses have had to reconsider popular marketing practices to keep up with massive changes in the global economy caused by the pandemic. The pandemic has forced businesses to innovate swiftly and persistently to manage the devastating effects the health crisis… Read more »