In the past five to 10 years, artificial intelligence (AI) has moved from something primarily talked about on television and science-fiction novels to being a normal part of marketing technology and strategy conversations. However, whether called “machine learning,” “big data deep learning,” or some other terminology, the process of using computers to compute large amounts… Read more »

Great customer service is important whether you’re running a B2C or a B2B company. However, just like there is a difference between industrial marketing and consumer marketing, how you deliver customer service significantly varies when you are talking about B2B customer service vs. B2C customer service. B2C companies offer products and services directly to consumers,… Read more »