Posts Tagged: digital marketing

6 Crazy Things Industrial Leaders Say About Marketing

Industrial leaders sometimes say the craziest things when talking about industrial marketing — not only to people outside their company but to their own teams who work alongside them to grow their business. In this article, I’m going to break down the top six crazy misconceptions about marketing that I’ve heard from industrial leaders around… Read more »

How to Create a Digital Marketing Measurement Model

It's always nice to know where you're going — and how close you are to getting there.

As more and more marketing moves online, having a solid digital marketing measurement model is increasingly important because it lets you know if you are succeeding or failing and whether you need to try something else. Creating your own digital marketing measurement model will tell you what effect your marketing efforts are having on your… Read more »

Four Simple Steps to B2B Data-Driven Decisions

Stop making business decisions based on hunches. Gather and use data to foster success.

While it’s easy in today’s highly connected society to get inundated with data and become overwhelmed, all this data also represents an incredible opportunity to make data-driven decisions. Data is everywhere in our lives, from social media, retail stores, and sports to the apps that you use every day on your mobile device. Unless you live in… Read more »

How to Win at Online Truck Driver Recruiting

Take charge of your staffing needs with these three pillars of a digital recruitment strategy.

If you’re involved at all in truck driver recruiting, you know that the field has historically been dominated by media companies that sell advertising space. Many of these companies were magazine publishers that branched out into online publishing and began posting content and making new ad products available on their burgeoning list of websites, which… Read more »

B2B Conversion Rates by Digital Marketing Channel

Would you know a good conversion rate if you met one? Here are some benchmarks to guide you.

If you’re engaged in B2B lead-generation-focused marketing and you’ve got a limited marketing budget, you’re probably trying to decide how to allocate your funds so that you can get the most qualified leads. One of the main criteria for making this decision is the conversion rate for each marketing channel you have under consideration. What… Read more »

What Is Integrated Marketing (and Why Does It Matter for B2Bs)?

A twisted rope is tougher than single strands. The same principle applies to marketing.

“Come together, right now.” —John Lennon It’s a demonstration I’m sure you’ve seen: a presenter holds up one stick and has a volunteer show how easy it is to break that stick in half. Then, the presenter holds up a bundle of 20–25 of the same-sized sticks and asks the volunteer to break that in half… Read more »

Why the Smart Manufacturer Bets on Marketing

Marketing shouldn't be a nebulous expense. If done right, it's a solid bet for growth.

Whether you are exposed to business risk through exports or if growth has already been stymied due to the strong dollar (now even stronger), it takes a hardy constitution to stomach last month’s Chinese stock market meltdown, which started crashing mid June. Many industrial companies cut their marketing budgets when the economy hits a speed… Read more »

Marketing United: The State of Digital Marketing

A compilation of our favorite insights from Emma's Marketing United conference in Nashville.

From April 29 to May 1 this year, marketers from every industry gathered in Nashville, Tennessee to attend Marketing United, a conference hosted by email marketing innovator Emma. Conference sessions covered nearly every aspect of digital marketing — from SEO to branding — and included speakers from brands such as Warby Parker, Life Is Good, Garden… Read more »