“What’s important is that you have faith in people . . . and if you give them tools, they’ll do wonderful things with them.” — Steve Jobs If you work in the industrial sector (and even if you don’t), you know how important it is to equip the right people with the right tools to… Read more »
We’ve all seen the stats and heard the grandiose claims. Indeed, marketing automation is much more than a trend or buzzword; it’s a bonafide technology solution and business strategy that will continue to redefine the future of marketing. SiriusDecisions estimates that nearly 50 percent of B2B companies will have purchased and implemented marketing automation by… Read more »
By unlocking the potential of forms, you can gather customer intelligence and truly harness the power of marketing automation, enabling you to keep multiple customers engaged at the same time without lifting a finger. The more engaged your customers are, the more likely they are to view your company in a favorable light and do business… Read more »
Sometimes it’s difficult to keep up with what is going on in the world of digital marketing. It gets even more difficult when you try to focus on multiple channels within multiple industries such as industrial B2B (business-2-business). Well, luckily for you, I just happen to keep my finger on the pulse of those issues… Read more »
According to the IHS GlobalSpec “2013 Trends in Industrial Marketing” report, 54 percent of industrial marketers spent more on digital marketing in 2013 than they did in 2012. With online industrial marketing typically delivering rapid ROI, better-qualified sales leads, and numerous opportunities for brand exposure, there’s no reason to doubt that this trend will continue… Read more »
