Posts Tagged: ethical marketing

Marketing Your Industrial Business as Sustainable — Honesty or Greenwashing?

Trying to develop a sustainability message? Don't get caught in the pitfall of greenwashing.

How do you take an approach to marketing your industrial company that reflects an authentic commitment to sustainability vs. inauthentic greenwashing? As the debate about climate change heats up, the pressure is on to answer this question. The climate crisis has gained more public exposure this year than ever before. The recent Climate Change Conference… Read more »

The Power of Ethical Marketing for Manufacturers

Buyers care about environmental and social issues. Meet them on this level with ethical marketing.

Manufacturing is a competitive industry. There are more than 500,000 manufacturing businesses in the U.S. alone, which means an ocean of potential competitors. As it becomes increasingly challenging to stand out, marketing for manufacturers has become essential. Online advertising provides plenty of opportunities to distinguish yourself from competitors, as its lower cost of marketing enables… Read more »