According to Startup Genome, the value of the global startup economy is nearly a whopping 3 trillion dollars. Startups have been booming in recent years, making the field more competitive — and making it increasingly important that marketing strategies for startups are more innovative, defined, and cost-effective.  The right marketing strategies for startups can help… Read more »

You work at an industrial business. You’re curious about how social media can help you market. You’ve probably asked about it in the past and been bombarded with off-the charts adoption stats such as 1.23 billion monthly active users on Facebook. Or the fact that Americans spend an average of 37 minutes per day on social… Read more »

Question: Is it true that everyone is in sales? Answer: Yes, and if they know what’s good for them, they better be! Incentivizing Sales Across Your Entire Organization Relying exclusively on traditional sales processes driven by “salespeople” is inhibiting your company’s growth potential. Your technicians, the subject matter experts in their respective disciplines, are an… Read more »