The disruptions of the past few years have sent many industrial companies looking for new partners and customers, perhaps driven by supply chain chaos, replacing lost revenue or taking advantage of emerging markets. Like almost anything else in business, scouting for new business should follow a process, and in this case it begins with creating… Read more »
Why All Industrial Companies Need an Ideal Customer Profile
Do you know what types of companies you want to be customers? If not, it's time for a useful exercise.