Posts Tagged: Industrial Marketing Podcast

The ROI of Industrial Marketing

Faced with long buying cycles that make ROI difficult to track? Start with these suggestions.

The ROI of industrial marketing begins with understanding the difference between data and analytics. It’s great that your company collected 50 leads in the past month, but are they good leads? Where did they come from? The next month, when you have 35 leads, is that a bad thing? The essentials for determining your ROI… Read more »

Industrial Branding Begins with Consistency

Consistency is important on the shop floor. Shouldn't that carry over to your company image?

The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding. That’s why we chose to focus the latest episode of the Industrial Marketer podcast around the idea of industrial branding…. Read more »

Marketing to Manufacturers Depends on Relationships

So how do you establish rapport digitally — with people you don't even know?

Technology continues to drive innovations, and expectations, in manufacturing. Customers are demanding higher-quality, longer lasting parts, and they want them turned around more quickly and for less money. Better, faster, cheaper. The dynamic is similar in many ways in marketing to manufacturers. Despite the fragmented, impersonal nature of digital marketing, manufacturers must know their buyers… Read more »

Top Industrial Marketing Trends in 2021

Digital sales and e-commerce top the list, of course. But what other trends are on the rise?

This week, the Industrial Marketer podcast takes a look industrial marketing trends in 2021 and the opportunities they present for industrial marketers, particularly in the field of digital sales. Digital sales and e-commerce top the list of industrial marketing trends for 2021. Manufacturing as a sector has been slower than its B2B peers in adopting… Read more »

Industrial Marketing Is More Complex Than Just B2B for Manufacturing and Distribution

Does generic B2B marketing apply to industrial marketing? Yes ... and no. Learn what's distinct.

We’ve been at this “industrial marketing” thing for almost 20 years, which, we believe, gives us some credibility when we are asked, “What is industrial marketing?” In the latest episode of the Industrial Marketer podcast, we look at the unique intersection of digital marketing with manufacturing and distribution. It is unique in many ways. The… Read more »

What to Expect for Industrial Marketing in 2021

Which pandemic-induced shifts in industrial marketing will have staying power in 2021?

We can assume you starting 2021 with a slightly different industrial marketing plan from a year ago. Really, what hasn’t changed in the industrial marketing ecosystem?  The pandemic has thrown us many curveballs and put up many roadblocks. In our latest podcast episode, we discuss which trends that emerged from the many disruptions in 2020… Read more »

Introducing the Industrial Marketer Podcast

We wanted to bring industrial marketing insights to the podcast universe. Now we have.

We’ve launched the Industrial Marketer podcast to help marketers who work for — and with — those who design, make and move the world improve their marketing. Industrial marketing is about navigating the unique ecosystem of engineering and technology advances, long buying cycles, and legacy trade and sales networks that define the industrial landscape. Tips, Tools, Topics,… Read more »