The narrow segments and complicated, elongated buying cycles can make lead generation especially challenging for industrial marketing, but these difficulties are also what help us trace the contours of a definition of industrial marketing. It’s unlike any other B2B sector. But the dynamic means it is even more important to be genuinely “industrial” in your… Read more »
Posts Tagged: Industrial Marketing Podcast
10 Simple Steps to Boost Digital Marketing for Manufacturers
Looking at the present state of digital marketing for manufacturers, we know many manufacturers are just beginning to realize that digital marketing is at a tipping point where it is no longer optional and must become a bigger part of any marketing plan for a manufacturing company. And we also realize that manufacturing marketing is… Read more »
Top 5 Email Best Practices for Manufacturing Marketing
Trends come and go quickly in marketing, but one truism holds: Email is king in B2B marketing. No other tactic comes close to combining the power of distribution, engagement and prospect information gathering. That’s why it’s important to have a handle on email best practices when it comes to manufacturing marketing. Before we dive in,… Read more »
Social Media for Manufacturers Is No Longer Optional
Social media for manufacturers presents quite the dilemma. Many manufacturers are resource constrained and are not likely to close a big industrial deal through social channels, and being active on social media is a commitment that requires time that could be directed elsewhere. But having a consistent social media presence can be an important piece… Read more »
Taking a Holistic Approach to Search Engines
Much like the larger world around us, the industrial information ecosystem has become very fragmented. People consume information in all sorts of ways through all sorts of channels. But everyone uses search engines, which represent an opportunity to connect fragmented audiences around a common marketing message. Why Search Engines Matter So Much Right Now Why… Read more »
Why Manufacturers Need to Know a Thing or Two About CRMs
The transfer of tribal knowledge has been a dilemma for years for manufacturers. The context usually is around the difficulty in finding, hiring, training and retaining replacements for key machine operators who are aging out. The skilled worker shortage still exists, though in many cases it is for new skill sets as Industry 4.0 demands… Read more »
The ROI of Industrial Marketing
The ROI of industrial marketing begins with understanding the difference between data and analytics. It’s great that your company collected 50 leads in the past month, but are they good leads? Where did they come from? The next month, when you have 35 leads, is that a bad thing? The essentials for determining your ROI… Read more »
Industrial Branding Begins with Consistency
The industrial sector is unique in so many ways, and one of them is branding. It’s always been difficult for manufacturers, distributors and logistics companies to communicate what they do through their name and branding. That’s why we chose to focus the latest episode of the Industrial Marketer podcast around the idea of industrial branding…. Read more »